Major Lazer’s Johannesburg, South Africa-shot video for “Particula”—watch it here. Directed by South African filmmaker Adriaan Louw, the video features appearances from native South Africans Maphorisa and Nasty C, Nigerian rapper Ice Prince, and Nigerian-American recording artist Jidenna.
“Ive always wanted to shoot a film like this in Johannesburg,” says Louw. “It was creating an ideal world within Joburg that was based in the 70s. I wanted it to feel like we were shooting a documentary in the of the culture that could have been in a city where disco, funk and Fela Kuti were everywhere. We worked with some great artists who featured on the track—Jidenna flew in all the way from the States and Ice Prince came down from Nigeria. Was also my first time working with fellow South Africans Nasty C and DJ Maphorisa. Thanks to Word. Africa, Elene Du Toit, Allison Swank, Major Lazer and the whole crew for bringing this all to life.”